There are so many advisors who WANT to sell more income protection products but do not own individual disability insurance on themselves. What we know is that if you do not own it, you will not sell it.
The reason why you will not sell it is because when you receive push-back and objections from your clients, your subconscious will take over and say to you, "that makes sense, I get what they are saying". As a result you will not have the passion or skill to overcome their reluctance to move forward.
TALKING POINT
Make sure you take care of your most valuable client, YOU.
RESULT
Once you personally own disability insurance, you will instantly start selling more income protection products because you are a believer.
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